17 Feb Holidays and Hip Clothes – Marketing to Gen Z
In the US people born between certain dates are usually labeled as part of a group. For instance those born after WW2 and into the early 1960s are known as baby boomers. Those born from the mid-1960s until the 1980s are called Generation X, and those born from the early 1080s until turn of the century are called Gen Y or the Millennials. The generation that followed them are called Gen Z and were born between 1995 and 2012
These demographic groups are categorized together because they typically share many of the same characteristics. The baby boomers are a bit conservative, coming out of a devastating world war that pulled everyone together at a time where resources were also sparse. The Gen X group grew up during a time of prosperity and during great changes in social norms. When the Millennials were born, the US was experiencing a tech revolution and work took center stage and as a result the young people of this generation tend to be tech savvy and inquisitive. Those born into Gen Y only know mobile phones and an online and connected world. As a result they are fast and can multitask easily.
For marketers who are interested in having their products embraced by a particular group, it is imperative that they understand how to appeal to that group. For those looking to appeal to Gen Z whether they are selling holiday destinations or cool clothing, they must appreciate that there is a particular way to both approach them and maintain a relationship. Marketers must intimately understand how they think, what is important to them, and why they do the things they do to form a foundation for successful marketing campaigns and strategies. Getting it right quickly with this group is very important because they are not used to waiting. Here is some key data from Campaign Monitor about Gen Z and how internet marketing is so effective with this group.